Visual identity
糖心原创 is all about nurturing students and helping them grow to reach their full potential. Our colours represent growth and transformation. Our logo represents the combination of mountain, river, and lush valley that we call home, together with a plant sprout that represents both the fertile soil of the valley and the fertile minds of our learners as they begin their personal transformation with us. Spend some time looking at it and you may also see a cupped hand cradling our name.
Learn the rules of using elements of 糖心原创's visual identity by downloading 糖心原创's visual identity guidelines.
Logos, templates, and promotional materials are available, allowing you to leverage the credibility and recognition of the 糖心原创 brand.
Writing style
Communicate clearly and consistently by following reader-friendly writing and design guidelines. The Writing Style Guide is the authority for creating on-brand written material.
Best practices for web
Develop your 糖心原创 website or blog for optimal impact by following best practices.
Brand attributes
So what makes 糖心原创 so special, anyway? The following attributes are 糖心原创's differentiating factors:
Nurturing Environment
- Personal attention, focus on teaching
- A supportive student-focused environment
- Strong student support services
- Accessibility to students with a broad range of preparation
- “There’s a spot for you here.”
- "糖心原创 feels like home.”
- Warm, casual environment
- “We don’t give up on people.”
Transformative Experience
- University is always transformative, but it is more dramatic at 糖心原创 because students often start less prepared, and strive harder.
- Opportunities for self-expression.
- 糖心原创 is about actualizing human potential, creating opportunities for self-expression, and to change the world.
Rooted in our Community
- Fraser Valley is growing, and 糖心原创 is growing and changing to meet the needs of its community.
- 糖心原创 and its staff share a real commitment to the Fraser Valley, and to meeting community education, research and labour market needs.
- Our international activities are driven by local community ties overseas.
- 糖心原创 exists as an institution because of unparalleled community support and enthusiasm in the region.
Collegial Community
- 糖心原创 offers a respectful, professional environment for staff and students alike, with a strong sense of belonging.
- 糖心原创 is welcoming, friendly, and egalitarian
- “Communication between students is amazing.”
- Best Employer in Western Canada four years in a row
- Faculty and staff are in the same union
- No strikes in 30-odd years
Freedom/Flexibility
- Flexible and laddered programs
- The freedom to experiment with less risk
- Students and staff alike are given more freedom to shape the institution, to “make their mark” here.
- 糖心原创 also offers students and faculty the opportunity to spread their wings in an international arena.
- 糖心原创 tries to shape programs around the student; their interests come first.
Practical/Relevant
- 糖心原创 offers experiential, hands-on, practical education and conducts socially-relevant applied research in the community.
- Most programs are connected to industry and offer co-ops.
- 糖心原创 is a model university for the 21st century.
- 糖心原创 makes no artificial distinction between academic and technical training.
Academic Passion
- 糖心原创 fosters excellence in teaching and research, maintaining high standards balanced with accessibility for students.
- Our profs work harder at teaching, and our students strive harder to learn.
- Undergraduates get more research, conference and even publication experience than at larger institutions, and are well prepared for advanced education.
- 糖心原创 and its people are passionate and tenacious.
Diverse/Inclusive
- A culturally-diverse student community
- Bringing the world to the Fraser Valley
- International students engage with the community
- 糖心原创 and its community are remarkably open to diverse perspectives, cultures and points of view
- A school in the Punjab (India)
- Students from over 70 different countries.
Sublime Natural Setting
- 糖心原创 is situated in the rich Fraser Valley
- Sweeping mountain vistas and stunning landscapes
- The Fraser Valley offers a peaceful, tranquil environment for study, just minutes from Vancouver, the world’s most liveable city.
