Primary typeface
-
Utile is our primary typeface.
-
Utile is a modern, organic humanist sans serif.
-
Utile's unique, crafted characters bring a credible and friendly personality to our brand.
staging
Headlines
Use Utile semibold for headlines.
Use it at a large scale, and the leading looks best set tighter than the type size (eg. size 100px with 93px leading).
Utile semibold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 !?#&$%
Body copy & subheads
For subheads and calls-to-action (CTAs), use Utile bold.
Utile medium is used primarily for large copy such as pull quotes. It can also be used for captions and smaller supporting
copy. It should also be used for body copy when reversed on a dark background.
Utile regular is used for body copy.
Utile is also suited for optimum legibility for small text usage.
Utile bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 !?#&$%
Utile medium
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 !?#&$%
Utile regular
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 !?#&$%